Opening September 2, this new snack lab will transform REESE’S PUFFS, Golden Grahams, Cinnamon Toast Crunch, Lucky Charms, Cookie Crisp, Honey Nut Cheerios and Trix into seven original desserts and drinks.
LOS ANGELES – Today, Chain, the American Pop Cuisine brand founded by B.J. Novak announced Chain Snacks, a new dessert concept debuting as part of Chain’s six-month residency at Topanga Social inside Westfield Topanga Mall. For its launch, Chain is collaborating with General Mills to bring some of the world's most beloved cereal brands into the concept. Built around a “Snack Lab” model, Chain Snacks serves as a working test kitchen where Chain develops limited-edition snacks and desserts that transform familiar flavors into fun, unexpected and one-of-a-kind creations.
Chain Snacks launches with seven original desserts and drinks inspired by Reese’s Puffs, Golden Grahams®, Cinnamon Toast Crunch®, Lucky Charms®, Cookie Crisp®, Honey Nut Cheerios® and Trix®, with additional limited-edition product drops and seasonal moments planned throughout the six-month residency.
The Chain Snacks launch menu:
“To us, cereal is a foundational ingredient – like flour or olive oil, but with way better mascots.” said Nicholas Kraft, Chief Creative Office of Chain, “Our culinary team wanted to take cereal out of the bowl and into the test kitchen to create these new dishes, each crafted around an iconic General Mills cereal as the foundation to the dish.”
“We are thrilled to collaborate with Chain to bring our iconic cereal brands to their Snack Lab at Westfield Topanga Mall in the Los Angeles metropolitan area,” said Megan Brooks, Business Unit Director for Family Favorite Cereals at General Mills. “This exciting new dining experience will give General Mills cereal fans the opportunity to experience unique, limited-edition desserts and drinks inspired by the familiar flavors they have loved for years.”
Chain Snacks will open to the public on Wednesday, September 2, 2026, as part of Chain’s residency at Topanga Social inside Westfield Topanga Mall. For the latest news and updates, visit eatatchain.com and follow Chain on Instagram.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
REESE’S and Reese’s Puffs trademarks, trade dress, REESE’S Orange Color and Crown Design are used under license.
Founded by B.J. Novak, Chain is celebrated for its high-impact experiences and products that reimagine the foods, brands, and memories that shaped American pop culture. With advisors Chrissy Teigen, David Gelb, and a devoted community of fans, Chain transforms familiar favorites into a new kind of pop cuisine.
General Mills Communications
763-764-6364
media.line@genmills.com
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